Serena Williams Fronts New Cash App Campaign Promoting Financial Literacy 2023

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Serena Williams has partnered with Cash App to empower her fans to take control of their finances. The partnership will feature the Cash App’s first brand campaign, “That’s Money,” demonstrating that you can achieve financial freedom with Cash App, featuring iconic athletes like Serena and NFL star Odell Beckham Jr. to help fans become financially free.

The most advanced money transfer and banking apps are those that take the headache out of managing all of your day-to-day banking so that you can get back to living life.

“I am a huge proponent of financial independence, education, and accessibility,” Williams says. “I want to use my platform to raise awareness around the opportunities money management tools like Cash App have to offer. I couldn’t be more excited about working with Cash App and its partners, and I am thrilled that we were able to get this exciting opportunity in front of the right audiences.

“The best thing about cash apps is how easy it is to get cash back for free, no matter what you’re buying or doing, even when you’re not shopping, and there’s never a minimum purchase required.

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